StretchLearn Course

Make Corporate Videos That Actually Win Business

Master testimonials, explainers, and culture films — the three formats every business client needs.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course covers the full lifecycle of professional corporate video — client briefing, script development, shoot logistics, and post-production delivery — with a focus on the three most-requested formats: client testimonials, explainer videos, and culture/employer-brand films. You will learn to apply narrative frameworks like the Problem-Agitate-Solve arc and the StoryBrand SB7 model to real business briefs. Every module is anchored in working templates, shot lists, and review checklists that you can use on your next project.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write a structured creative brief that extracts the core message, audience, and success metric from any business client

Apply the StoryBrand SB7 and PAS frameworks to develop persuasive scripts for testimonial, explainer, and culture video formats

Build a production-ready shot list and call sheet for a one- or two-person corporate video shoot

Direct on-camera talent — executives, employees, and clients — using the PREP interview method to capture authentic soundbites

Deliver a post-production edit that follows the 3-2-1 pacing rule and includes accessible captions and a compliant broadcast-safe colour grade

Present and price a corporate video package to a business client using a value-based proposal structure

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Corporate Video Landscape & Client Briefing

Understand the three flagship corporate formats, how to position your services, and how to run a briefing session that surfaces the real story a client needs to tell.

3 lessons

The Three Formats Every Business Client NeedsContent · 45 min

Preview Enabled

Running a Client Discovery SessionContent · 45 min

LMS Access

Positioning, Pricing, and Proposing Corporate Video ServicesContent · 45 min

LMS Access

Module 2

Module 2: Scriptwriting & Story Architecture

Apply narrative frameworks — StoryBrand SB7 and Problem-Agitate-Solve — to write punchy, persuasive scripts for each of the three core corporate formats.

3 lessons

The StoryBrand SB7 Framework for Corporate VideoContent · 45 min

LMS Access

Writing Scripts for Testimonials and ExplainersContent · 45 min

LMS Access

Scripting the Culture Video: Values, Voice, and AuthenticityContent · 45 min

LMS Access

Module 3

Module 3: Production: Shooting Like a Professional

Plan and execute a corporate video shoot with a lean crew, professional lighting and audio, and a systematic approach to capturing every required shot.

3 lessons

Shot Lists, Call Sheets, and Location PrepContent · 45 min

LMS Access

Lighting and Audio for Corporate EnvironmentsContent · 45 min

LMS Access

Directing On-Camera Talent: Executives, Employees, and ClientsContent · 45 min

LMS Access

Module 4

Module 4: Post-Production, Delivery, and Client Management

Edit, colour grade, caption, and deliver corporate video projects to professional standards while managing client feedback efficiently.

3 lessons

Editing the Corporate Video: Structure, Pacing, and AssemblyContent · 45 min

LMS Access

Colour Grading, Captions, and Broadcast-Safe DeliveryContent · 45 min

LMS Access

Managing Client Feedback, Revisions, and Long-Term RelationshipsContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

corporate videobrand storytellingtestimonialsexplainer videoculture videovideo productionscriptwritingStoryBrand