StretchLearn Course

Stop Losing Customers. Start Growing with Them.

A practical beginner course on aligning marketing and customer success to reduce churn, create advocates, and drive expansion revenue.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Most marketing budgets chase new logos while ignoring the customers already paying. This beginner course shows you how to align marketing programs with customer success motions — from onboarding campaigns to expansion plays to advocate-sourced case studies. You will learn industry-tested frameworks like the Customer Health Score, the Net Revenue Retention model, and the Customer Marketing Funnel, and leave with templated campaigns you can run immediately.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Define customer success marketing and explain why it outperforms acquisition-only strategies on ROI

Build a Customer Health Score model using engagement, usage, and sentiment signals

Design a three-stage lifecycle email program that reduces churn at the 30-60-90-day milestones

Identify and activate high-NPS customers as case study subjects and reference advocates

Create an expansion revenue playbook that coordinates marketing and CS touchpoints

Measure the impact of CS marketing programs using Net Revenue Retention, advocacy conversion rate, and expansion pipeline

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: The Case for Customer Success Marketing

Understand why the most capital-efficient growth channel is the one you already own, and build the business case to align marketing with CS.

3 lessons

Why Acquisition Marketing Alone Is a Leaky BucketContent · 45 min

Preview Enabled

Mapping the Customer Lifecycle for MarketersContent · 45 min

LMS Access

Building the Business Case to Align Marketing and CSContent · 45 min

LMS Access

Module 2

Module 2: Customer Health Scoring and Churn Prevention

Build a data-driven health score model and design targeted retention campaigns that intervene before customers decide to leave.

3 lessons

Designing a Customer Health ScoreContent · 45 min

LMS Access

Segmenting At-Risk Customers for InterventionContent · 45 min

LMS Access

Lifecycle Email Campaigns That Reduce ChurnContent · 45 min

LMS Access

Module 3

Module 3: Expansion Revenue and Upsell Marketing

Build marketing programs that identify expansion-ready accounts, craft compelling upgrade messages, and coordinate with CS to close expansion deals.

3 lessons

Identifying Expansion-Ready AccountsContent · 45 min

LMS Access

Crafting Expansion Campaigns That ConvertContent · 45 min

LMS Access

Measuring Expansion Revenue AttributionContent · 45 min

LMS Access

Module 4

Module 4: Customer Advocacy and Case Study Programs

Build systematic programs that identify high-NPS advocates, produce compelling case studies, and turn customer success stories into a sustainable acquisition channel.

3 lessons

Identifying and Activating Customer AdvocatesContent · 45 min

LMS Access

Producing Case Studies That Drive SalesContent · 45 min

LMS Access

Measuring Advocacy Program ROIContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

customer successretention marketingchurn reductionexpansion revenuecustomer advocacyNPSlifecycle marketing