StretchLearn Course

Grow Your B2B Pipeline on LinkedIn — Organically

Master profile optimization, content strategy, and social selling to turn LinkedIn into your top lead source.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

LinkedIn is the world's largest professional network with over 1 billion members, yet fewer than 1% of users post content regularly — creating a massive first-mover advantage for those who commit to a strategy. This course teaches you exactly how to optimize your profile, craft content that earns reach, grow a targeted audience, and convert connections into qualified leads. Every lesson is grounded in real tactics, named tools, and measurable benchmarks so you can act immediately.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Optimize your LinkedIn profile to rank in search and convert visitors into followers

Build a repeatable content calendar using the 3-2-1 content framework

Grow a targeted audience of decision-makers using organic engagement tactics

Write and structure posts that consistently outperform the LinkedIn algorithm

Identify warm leads and move them from connection to conversation using the LARA method

Measure profile and content performance with LinkedIn Analytics to refine your strategy

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Profile as a Landing Page

Transform your LinkedIn profile from a static resume into a high-converting landing page that ranks in search and compels the right people to follow you.

3 lessons

The Anatomy of a High-Converting ProfileContent · 45 min

Preview Enabled

Writing a Magnetic Headline and About SectionContent · 45 min

LMS Access

Optimizing Your Featured Section and ExperienceContent · 45 min

LMS Access

Module 2

Module 2: Content Strategy and the LinkedIn Algorithm

Build a repeatable content system that earns consistent reach by understanding how the LinkedIn algorithm scores posts and what content formats drive the most engagement.

3 lessons

How the LinkedIn Algorithm Actually WorksContent · 45 min

LMS Access

The 3-2-1 Content FrameworkContent · 45 min

LMS Access

Writing Posts That Stop the ScrollContent · 45 min

LMS Access

Module 3

Module 3: Growing a Targeted Audience

Apply systematic connection strategies and engagement tactics to grow a network of decision-makers who are primed to become clients, partners, or advocates.

3 lessons

Strategic Connection BuildingContent · 45 min

LMS Access

Hashtags, Engagement Loops, and Community TacticsContent · 45 min

LMS Access

Measuring Growth and Adjusting Your StrategyContent · 45 min

LMS Access

Module 4

Module 4: Lead Generation and Social Selling

Convert your LinkedIn audience into qualified leads using the LARA outreach method, social selling frameworks, and a repeatable system for booking discovery calls.

3 lessons

The LARA Method: From Connection to ConversationContent · 45 min

LMS Access

LinkedIn Sales Navigator FundamentalsContent · 45 min

LMS Access

Turning Content Into an Inbound Lead MachineContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

linkedinb2b marketingthought leadershiplead generationcontent strategysocial sellingpersonal branding