StretchLearn Course

Get Found Locally. Fill Your Calendar.

A complete playbook for dominating local search, building your reputation, and converting nearby customers.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Local marketing is the highest-ROI channel for businesses serving a geographic area — yet most owners leave it under-optimized. This course walks you through every layer: claiming and fully optimizing your Google Business Profile, building local SEO signals that rank you above national competitors, generating and leveraging authentic reviews, and deploying geo-targeted Meta and Google ad campaigns with budgets as small as $10/day. You will leave with a documented local marketing system you can run or delegate.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Optimize a Google Business Profile to appear in the Local Pack for your top 10 keywords

Build local citation consistency across the 15 highest-impact directories

Design a review-generation system that produces a steady stream of authentic five-star reviews

Write and structure locally-optimized landing pages that rank on the first page for near-me searches

Launch geo-targeted Google Local Services and Meta radius campaigns with measurable ROAS

Track local marketing KPIs using Google Business Insights, Search Console, and a simple dashboard

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Google Business Profile — Your Local Storefront

Claim, verify, and fully optimize your Google Business Profile so it ranks in the three-pack and converts searchers into calls and visits.

3 lessons

Claiming, Verifying, and Category SelectionContent · 45 min

Preview Enabled

Completing Every GBP Field for Maximum VisibilityContent · 45 min

LMS Access

GBP Insights and Performance TrackingContent · 45 min

LMS Access

Module 2

Module 2: Local SEO — Ranking Above National Competitors

Build the on-page, citation, and link signals that push your website and GBP listing above franchises and aggregators for geo-modified and near-me searches.

3 lessons

Local Keyword Research and Intent MappingContent · 45 min

LMS Access

Citation Building and NAP ConsistencyContent · 45 min

LMS Access

On-Page Local SEO — Service and Location PagesContent · 45 min

LMS Access

Module 3

Module 3: Review Management — Building a Five-Star Reputation

Design a systematic review-generation and response process that builds social proof, improves local rankings, and turns happy customers into a recurring referral source.

3 lessons

Why Reviews Move Rankings and ConversionsContent · 45 min

LMS Access

Building a Review Generation SystemContent · 45 min

LMS Access

Responding to Reviews — Positive and NegativeContent · 45 min

LMS Access

Module 4

Module 4: Geo-Targeted Paid Campaigns — Converting Local Intent

Launch and optimize Google Local Services Ads, Google Search campaigns, and Meta radius campaigns that target customers within your service area and track real offline outcomes.

3 lessons

Google Local Services Ads — Pay-Per-Lead for Local BusinessesContent · 45 min

LMS Access

Google Search Ads with Geo-TargetingContent · 45 min

LMS Access

Meta Radius Ads and Tracking Local ROIContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

local seogoogle business profilegeo-targetingreview managementlocal adsfoot trafficlocal citationsnear me searches