StretchLearn Course

Sell More on Amazon — Without Guessing

Listings, ads, and Buy Box tactics built on real data, not theory.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course gives beginners a practical, numbers-driven foundation for marketplace selling. You will learn how the A9/A10 algorithm ranks products, how to write keyword-rich listings that convert, how to structure Sponsored Products and Sponsored Brands campaigns, and the specific variables — fulfillment method, price, seller metrics — that determine Buy Box eligibility. Every module uses real campaign examples, benchmark figures, and named tools so you can act immediately.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a fully optimized Amazon product listing using keyword research, structured titles, and A+ content

Launch and manage Sponsored Products campaigns with correct match types, bids, and negative keywords

Calculate target ACoS and TACoS to make data-driven bid and budget decisions

Identify and close the gaps preventing Buy Box ownership using seller metrics and fulfillment benchmarks

Apply the same optimization principles to secondary marketplaces such as Walmart, eBay, and Etsy

Construct a 90-day growth roadmap that sequences listing health, advertising, and review acquisition

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Amazon Fundamentals — Algorithm, Listing Architecture, and Keyword Research

Understand how A9/A10 ranks products and how to build a listing structure that satisfies both the algorithm and the buyer. Learn to find high-value keywords with tools like Helium 10, Jungle Scout, and Amazon Brand Analytics.

3 lessons

How the A9/A10 Algorithm Ranks ProductsContent · 45 min

Preview Enabled

Keyword Research That Actually Moves RankContent · 45 min

LMS Access

Building a High-Converting Listing StructureContent · 45 min

LMS Access

Module 2

Module 2: Sponsored Ads — Campaign Structure, Bidding, and Optimization

Build a Sponsored Products campaign from scratch, understand match types and bid strategy, and use ACoS and TACoS targets to make every optimization decision data-driven.

3 lessons

Sponsored Products Campaign ArchitectureContent · 45 min

LMS Access

ACoS, TACoS, and Bid CalculationContent · 45 min

LMS Access

Sponsored Brands, Display, and Product TargetingContent · 45 min

LMS Access

Module 3

Module 3: Winning the Buy Box — Eligibility, Variables, and Defense

Understand exactly which seller metrics and operational variables Amazon evaluates for Buy Box ownership, and build a system to win and defend it across your catalog.

3 lessons

Buy Box Mechanics — Who Gets It and WhyContent · 45 min

LMS Access

Account Health — The Non-Negotiable FoundationContent · 45 min

LMS Access

Pricing Strategy, Repricing Tools, and Hijacker DefenseContent · 45 min

LMS Access

Module 4

Module 4: Multi-Marketplace Expansion, Reviews, and 90-Day Growth Roadmap

Apply the same optimization principles to Walmart, eBay, and Etsy, build a compliant review acquisition system, and sequence your first 90 days into a clear, measurable growth plan.

3 lessons

Expanding Beyond Amazon — Walmart, eBay, and EtsyContent · 45 min

LMS Access

Review Acquisition — Compliant Strategies That Actually WorkContent · 45 min

LMS Access

Your 90-Day Amazon Growth RoadmapContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

Amazonmarketplacesponsored adsBuy Boxlisting optimizationACoSPPCeCommerce