StretchLearn Course

Build a Membership Business Your Fans Will Pay For — Month After Month

Design tiers, deliver exclusives, and grow recurring revenue on Patreon even if you are just starting out.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you through every stage of a Patreon launch: researching tier price points, crafting benefit stacks that outcompete free content, building a content calendar for exclusives, and converting followers across YouTube, Instagram, and email into paying members. You will leave with a live page, a 90-day content plan, and a tested onboarding sequence that reduces churn from day one.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Design a 3-tier Patreon structure with price points and benefit stacks validated by comparable creators

02

Write a welcome sequence and pinned posts that reduce first-month churn below 10%

03

Produce at least three exclusive content formats (behind-the-scenes, early access, Q&A) on a repeatable weekly schedule

04

Promote your membership page across two or more platforms using conversion-optimized cross-promotion tactics

05

Analyse Patreon Analytics and Memberful dashboards to identify retention risks and upsell opportunities

06

Calculate monthly recurring revenue targets and use the 1% conversion rule to set realistic audience-size goals

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Membership Strategy and Tier Design

Understand the economics of creator memberships, research what comparable creators charge, and build a tier structure with benefit stacks your audience will pay for.

3 lessons
How Creator Memberships Make MoneyContent · 45 min
Preview Enabled
Researching Competitor Tiers and Price PointsContent · 45 min
LMS Access
Building a 3-Tier Benefit StackContent · 45 min
LMS Access
Module 2

Module 2: Exclusive Content Systems

Build a repeatable production system for three core exclusive content formats — behind-the-scenes, early access, and patron Q&As — with a 90-day calendar and batch-production workflow.

3 lessons
The Three Core Exclusive FormatsContent · 45 min
LMS Access
Building a 90-Day Content CalendarContent · 45 min
LMS Access
Patron Onboarding and Welcome SequencesContent · 45 min
LMS Access
Module 3

Module 3: Audience Conversion and Promotion

Build a cross-platform promotion system to convert your existing followers into paying patrons using platform-specific call-to-action tactics, launch sequences, and evergreen promotion habits.

3 lessons
Converting Your Existing AudienceContent · 45 min
LMS Access
YouTube and Podcast Cross-Promotion TacticsContent · 45 min
LMS Access
Email List Integration and Evergreen PromotionContent · 45 min
LMS Access
Module 4

Module 4: Retention, Analytics, and Growth

Use Patreon Analytics and external tools to track churn, identify retention risks, price-test your tiers, and build a sustainable membership that grows month over month.

3 lessons
Reading Patreon Analytics and Churn SignalsContent · 45 min
LMS Access
Reducing Churn with Community and Engagement TacticsContent · 45 min
LMS Access
Scaling MRR: Tier Upgrades, Upsells, and Annual PlansContent · 45 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

patreoncreator membershiprecurring revenuefan communitytier designcontent strategycreator economymonetization