StretchLearn Course

Build a Podcast That Grows Itself

Learn the exact launch, distribution, and monetization playbooks that top independent podcasters use to grow loyal audiences and profitable shows.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you through every stage of the podcast marketing lifecycle: positioning and launching a show that stands out, executing a distribution strategy across directories and social platforms, landing guest spots and press coverage to accelerate growth, and building monetization systems that work even before you hit 1,000 downloads per episode. You will use real industry benchmarks, named platforms, and repeatable frameworks — not generic advice. By the end, you will have a podcast marketing plan you can execute immediately.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Define a differentiated podcast positioning statement and ideal listener avatar

Execute a launch strategy that generates 200+ downloads in the first 7 days

Build a multi-channel distribution system covering at least 10 directories and 3 social formats

Pitch and land 3 guest appearances per month using a templated outreach system

Package and sell a sponsorship deal using CPM-based and value-based pricing models

Create a listener-to-customer funnel using lead magnets, email, and private community tactics

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Positioning, Niche, and Launch Architecture

Define who your show is for, what makes it distinct, and build the pre-launch infrastructure that drives a strong debut.

3 lessons

Finding Your Positioning and Listener AvatarContent · 45 min

Preview Enabled

Show Format, Feed Architecture, and Cover Art BriefContent · 45 min

LMS Access

The 7-Day Launch PlaybookContent · 45 min

LMS Access

Module 2

Module 2: Multi-Channel Distribution and Repurposing

Build an always-on content engine that extracts maximum reach from every episode across directories, social platforms, and SEO.

3 lessons

Directory Submission and Cross-Platform SyndicationContent · 45 min

LMS Access

Social Clips, Quote Cards, and the Weekly Content StackContent · 45 min

LMS Access

SEO for Podcasts: Show Notes, Transcripts, and Episode Title FormulasContent · 45 min

LMS Access

Module 3

Module 3: Guest Strategy, PR, and Audience Amplification

Build a systematic outreach machine that lands guest appearances, press coverage, and collaborative cross-promotions to accelerate growth.

3 lessons

Booking High-Value Guests with a Templated Pitch SystemContent · 45 min

LMS Access

Podcast PR: Landing Press, Awards, and Directory FeaturesContent · 45 min

LMS Access

Building and Activating a Listener CommunityContent · 45 min

LMS Access

Module 4

Module 4: Monetisation Systems: Sponsorships, Ads, and Listener Revenue

Build multiple revenue streams from your podcast, from CPM sponsorships to listener-supported products and services.

3 lessons

Sponsorship Deals: CPM Pricing, Packaging, and OutreachContent · 45 min

LMS Access

Listener-Supported Revenue: Memberships, Patreon, and Paid FeedsContent · 45 min

LMS Access

The Listener-to-Customer Funnel: Products, Services, and Lead GenerationContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

podcastaudio marketingsponsorshipcontent distributionaudience growthcreator economybrand buildingpodcast monetization