StretchLearn Course

Stop Scrolling. Start Stopping.

Learn to make short-form videos that actually grow your audience on TikTok, Reels, and Shorts.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Short-form video is the highest-reach content format available to creators and brands today, yet most beginners waste time on the wrong formats, platforms, and posting habits. This course teaches a repeatable system for producing scroll-stopping videos on TikTok, Instagram Reels, and YouTube Shorts, from writing a three-second hook to reading your retention graph. You will leave with platform-specific strategies, a content calendar, and a production workflow you can execute solo with only a smartphone.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Write hooks that retain viewers past the three-second drop-off threshold

Script and record a complete short-form video using the Problem-Agitate-Solution framework

Apply platform-specific best practices for TikTok, Reels, and Shorts formatting and algorithms

Build a repeatable production workflow that produces three to five videos per week

Analyze retention curves, CTR, and completion rate to improve future content

Develop a content-to-conversion funnel that moves viewers toward a desired action

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Platform Mechanics and the Attention Economy

Understand how TikTok, Reels, and Shorts algorithms work and why the first three seconds determine whether your video lives or dies.

3 lessons

How Short-Form Algorithms Rank and Distribute VideoContent · 45 min

Preview Enabled

Choosing Your Primary Platform — TikTok vs. Reels vs. ShortsContent · 45 min

LMS Access

Anatomy of a High-Retention VideoContent · 45 min

LMS Access

Module 2

Module 2: Scripting and Hooks

Build a repeatable scripting system using the Problem-Agitate-Solution framework and a library of tested hook formulas that stop the scroll.

3 lessons

The Problem-Agitate-Solution Script FrameworkContent · 45 min

LMS Access

50 Hook Formulas That Stop the ScrollContent · 45 min

LMS Access

Scripting for a CTA-Driven Content FunnelContent · 45 min

LMS Access

Module 3

Module 3: Production and Editing on a Smartphone

Build a lean, smartphone-first production workflow that produces broadcast-quality results with free or low-cost tools.

3 lessons

Smartphone Camera Setup for Professional-Looking VideoContent · 45 min

LMS Access

Editing Short-Form Video in CapCut and DescriptContent · 45 min

LMS Access

Building a Repeatable Production WorkflowContent · 45 min

LMS Access

Module 4

Module 4: Analytics, Growth, and Iteration

Read your platform analytics, diagnose underperforming content, and build a data-driven iteration cycle that compounds growth over time.

3 lessons

Reading Your Analytics DashboardContent · 45 min

LMS Access

Diagnosing Underperformance and IteratingContent · 45 min

LMS Access

Trend Research and the 90-Day Growth RoadmapContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

TikTokInstagram ReelsYouTube Shortsvideo scriptingcontent strategysocial media growthvideo productionengagement