StretchLearn Course

Turn Your Phone List Into a Revenue Channel

Build compliant SMS and push programs with automation flows that keep customers coming back.

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you through building a permission-based SMS and push notification program from zero — covering legal compliance (TCPA, CTIA, CAN-SPAM), subscriber acquisition tactics, message copywriting, segmentation logic, and automation flows. You will use industry-standard platforms such as Klaviyo, Attentive, and OneSignal, and leave with a functioning channel strategy and ready-to-deploy message templates. Every module is grounded in real benchmarks: SMS open rates above 90%, click rates of 20–35%, and revenue-per-send figures from high-volume DTC brands.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Build a compliant subscriber list using on-site, checkout, and keyword opt-in methods

Write SMS and push copy that achieves click rates above the 20% industry median

Segment audiences by purchase history, engagement recency, and lifecycle stage

Automate welcome, abandoned cart, and win-back flows across both channels

Measure channel health using deliverability, opt-out rate, and revenue-per-message KPIs

Integrate SMS and push with email to create a coordinated lifecycle program

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Compliance, Platforms, and Subscriber Acquisition

Understand the legal framework governing SMS and push marketing and build your first opt-in flows using proven acquisition tactics.

3 lessons

TCPA, CTIA, and Push Consent RulesContent · 45 min

Preview Enabled

Choosing Your Platform StackContent · 45 min

LMS Access

Building Your Subscriber List from ZeroContent · 45 min

LMS Access

Module 2

Module 2: Copywriting and Message Design

Write SMS and push messages that get opened, clicked, and converted using proven frameworks and real message anatomy.

3 lessons

SMS Copywriting: 160-Character Constraints and Click TriggersContent · 45 min

LMS Access

Push Notification Copy: Headlines, Subtext, and Rich FormatsContent · 45 min

LMS Access

A/B Testing Messages and Reading ResultsContent · 45 min

LMS Access

Module 3

Module 3: Segmentation and Personalization

Build audience segments based on purchase behavior, engagement recency, and lifecycle stage to send the right message to the right subscriber.

3 lessons

RFM Segmentation for SMS and PushContent · 45 min

LMS Access

Behavioral Triggers: Cart, Browse, and Purchase EventsContent · 45 min

LMS Access

Lifecycle Stage Messaging: From First Purchase to VIPContent · 45 min

LMS Access

Module 4

Module 4: Automation Flows, Analytics, and Channel Integration

Build and measure the core automated flows that generate consistent revenue and integrate SMS and push into your broader marketing stack.

3 lessons

Building the Four Essential Automated FlowsContent · 45 min

LMS Access

Measuring Channel Performance: KPIs, Attribution, and ReportingContent · 45 min

LMS Access

Integrating SMS and Push with Email for a Coordinated Lifecycle ProgramContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

sms marketingpush notificationslifecycle marketingmobile marketingsubscriber acquisitionTCPA compliancemarketing automation