StretchLearn Course

Turn Every Post into a Purchase

Set up shoppable storefronts on TikTok, Instagram, and Pinterest and sell directly inside the feed — no extra clicks, no lost customers.

Preview Curriculum Back to Catalog

Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

Social commerce removes every step between a customer discovering a product and completing a purchase. This course walks beginners through building a fully operational storefront on TikTok Shop, Instagram Shopping, and Pinterest Shopping — including product feed setup, shoppable video and image creation, and data-driven iteration. By the end you will have live shoppable posts, a connected product catalog, and a repeatable content system that converts discovery into revenue.

Learning Outcomes

What the learner should be able to understand, build, or execute.

Connect a product catalog to TikTok Shop, Instagram Shopping, and Pinterest using compliant data feeds

Create shoppable short-form video, static image, and carousel posts with tagged products on all three platforms

Configure checkout settings, shipping rules, and return policies within each platform's native commerce layer

Analyze platform-native analytics (TikTok Shop Center, Meta Commerce Manager, Pinterest Analytics) to identify top-converting content

Build a weekly content calendar that balances organic shoppable posts with paid amplification for consistent sales volume

Diagnose and resolve common catalog rejection errors, policy violations, and low-reach issues on each platform

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Platform Storefronts — Setup from Zero

Create seller accounts, connect product catalogs, and configure policies on TikTok Shop, Instagram Shopping, and Pinterest Shopping so products are live and purchasable.

3 lessons

TikTok Shop — Account, Catalog, and PoliciesContent · 45 min

Preview Enabled

Instagram Shopping — Meta Commerce Manager SetupContent · 45 min

LMS Access

Pinterest Shopping — Catalog, Verified Merchant, and Rich PinsContent · 45 min

LMS Access

Module 2

Module 2: Creating Shoppable Content That Converts

Produce shoppable short-form video, static image posts, and carousels with tagged products that drive direct clicks to checkout across all three platforms.

3 lessons

Shoppable TikTok Videos — In-Video Product Tags and Live ShoppingContent · 45 min

LMS Access

Shoppable Instagram Posts, Reels, and StoriesContent · 45 min

LMS Access

Shoppable Pinterest Pins — Product Pins, Video Pins, and CollectionsContent · 45 min

LMS Access

Module 3

Module 3: Analytics, Attribution, and Optimization

Read platform-native analytics dashboards, attribute sales across TikTok Shop, Instagram, and Pinterest, and run structured tests to improve content conversion rates.

3 lessons

Reading TikTok Shop Center AnalyticsContent · 45 min

LMS Access

Meta Commerce Manager and Instagram Shopping InsightsContent · 45 min

LMS Access

Pinterest Analytics and Search OptimizationContent · 45 min

LMS Access

Module 4

Module 4: Scaling Your Social Commerce System

Build a repeatable weekly content and promotion workflow, use paid amplification to scale top-performing shoppable content, and avoid common platform policy and account-health pitfalls.

3 lessons

Building a Repeatable Weekly Content CalendarContent · 45 min

LMS Access

Paid Amplification — Boosting Shoppable Content Across PlatformsContent · 45 min

LMS Access

Account Health, Policy Compliance, and Common PitfallsContent · 45 min

LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

TikTok ShopInstagram ShoppingPinterest Shoppingshoppable videoproduct catalogsocial commercenative checkout