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StretchLearn Course

Fill Your Webinars and Turn Attendees Into Customers

A practical, step-by-step beginner course covering topic selection, multi-channel promotion, live execution, and a proven post-event conversion system.

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Beginner9 hrSelf PacedRegistered

Course Overview

What this course is designed to develop

This course walks you through the complete webinar marketing lifecycle: topic selection and offer positioning, multi-channel promotion that drives qualified registrants, live event execution, and a conversion-optimised follow-up system. You will apply the PESO model, the 3-Act Webinar Script framework, and platform-native tools across Zoom Webinars, GoToWebinar, Hopin, and Demio. Every module ends with a real deliverable you can deploy immediately.

Learning Outcomes

What the learner should be able to understand, build, or execute.

01

Select and position a webinar topic using the Problem-Promise-Proof framework to attract qualified registrants

02

Build a multi-channel promotion calendar that routinely achieves 35–50 % show-up rates

03

Write a 3-Act Webinar Script that delivers value and bridges naturally to a paid offer

04

Configure registration pages, reminder sequences, and on-platform settings for Zoom, Demio, or GoToWebinar

05

Analyse post-event metrics (attendance rate, engagement score, conversion rate) and iterate systematically

06

Execute a 7-day post-event email sequence that recovers no-shows and converts replays into buyers

Curriculum Preview

Inside the curriculum: a structured path from fundamentals to execution.

Preview the course structure, see how the modules build on one another, and understand the path this program is designed to take you through.

Module 1

Module 1: Strategy, Topic Selection, and Offer Positioning

Define your webinar goal, choose a topic that attracts qualified buyers, and position your offer so the event sells without feeling pushy.

3 lessons
Webinar Business Models and Goal MappingContent · 45 min
Preview Enabled
Topic Selection Using the Problem-Promise-Proof FrameworkContent · 45 min
LMS Access
Offer Architecture and the Bridge SlideContent · 45 min
LMS Access
Module 2

Module 2: Registration Pages, Promotion, and Show-Up Systems

Build a registration page that converts, run a multi-channel promotion campaign, and engineer a reminder sequence that delivers 35–50 % show-up rates.

3 lessons
Registration Page Anatomy and Conversion BenchmarksContent · 45 min
LMS Access
Multi-Channel Promotion Calendar Using the PESO ModelContent · 45 min
LMS Access
Reminder Sequences and the Show-Up Rate FormulaContent · 45 min
LMS Access
Module 3

Module 3: Live Event Execution and the 3-Act Webinar Script

Run a professional, high-engagement virtual event using a proven script structure, interactive tools, and technical setup that eliminates avoidable failures.

3 lessons
Technical Setup and Pre-Show ChecklistContent · 45 min
LMS Access
The 3-Act Webinar ScriptContent · 45 min
LMS Access
Audience Engagement Tools and Live ModerationContent · 45 min
LMS Access
Module 4

Module 4: Post-Event Conversion, Analytics, and Iteration

Run a 7-day post-event email sequence, analyse your core metrics, and build a systematic iteration process that improves every subsequent event.

3 lessons
The 7-Day Post-Event Email SequenceContent · 45 min
LMS Access
Core Metrics Dashboard and BenchmarksContent · 45 min
LMS Access
Systematising and Scaling Your Webinar ProgrammeContent · 45 min
LMS Access

Built for Application

A complete learning path, not a one-off inspiration hit.

This program is designed around progression: focused lessons, structured modules, applied resources, assessments, and a course rhythm that turns information into usable capability.

webinarvirtual eventslead generationemail marketingconversion optimisationPESO modelevent promotiononline marketing